Fresh and fashion clothing brands to capture female gamers online games

According to "Financial Times" reports, issued a series of fashion clothing brand fashion women's christian louboutin shoesplayer of the game attracted the eye, in order to promote the sale of their real life. As more and more women began to participate in online games, Giorgio Armani, Alberta Ferretti and costume designer Zac Posen and other virtual market began to expand, locking the new fashion-conscious female players. By this time before the luxury brand will be targeting some of the sns sites and iPhone (mobile Internet) phone application.

According to Entertainmentlouis vuitton shoes Software Association (Entertainment Software Association) did a survey last year, the average age of gamers is 35 years old, who often buy games average age is 39 years old, 37% of women over the age of 40 said they would rather play computer games , do not want to watch TV. To this end, the player under the 2009 UK National Survey (from the global market research company TNS and game information sites Gameindustry.com data).

In fact, virtual shopping, wholesale louis vuittonthe retail sales account for a large part: online role-playing game "Second Life" clothing sales for 40% of total sales, it is Giorgio Armani 2007, established a virtual store.

Last year in September, launched a virtual dress-up site Roiworld.com game, called "designer closet" to introduce a designer Norma Kamali and her virtual design, for the three million users. Players can choose a substitute, then Kamali's 2010 spring and summer series to dress up the stand-in. Players can use the Forum to comment directly connected to the Kamali himself. Kamali said: "The online game is useful for designers as they Gucci shoescreate and brand interaction, closer relationship."

Last month, U.S. designer Zac Posen attend the launch ceremony of the Next Island, this month also will release version of the virtual world, Entropia, as part of the Swedish gaming platform, which is an online multi-player virtual universe. Posen-line version of reality and virtual version of the design of marketing. Designer Ralph Lauren has also shown an interest. As more designers to join, Next Island's players can not only buy their favorite designer's clothing, but also to visit the different designers of "islands."

Zac Posen's President Susan Posen shoes louis vuitton(also the designer's mother), said: "Wall Street and elsewhere who will spend much time in it. This is a spy in the world for our further participation is an extension of Facebook and Twitter."

Handheld computers also interested in the fashion world. Last month, Nintendo designer Charlotte Ronson to join the ranks of the fashion game preview Style Savvy (for the Nintendo DS handheld system and Dsi). The game players can create their own clothing stores, including 10 000 fashion, to buy inventory, monitoring of funds shop. Online store shop visitors can see the virtual pages of all the goods inside and the shop owner can see visitors, make recommendations. Ronson is the first, Nintendo also plans to add 16 in the game designers and their virtual goods.
Next Island's President David Post said: "This is real money economy, that's not the basement of the children. Initially a supporter from iVillage (the site has several women's media company), they said, someone told them elderly women do not use the Internet, but now they are the main users. about 6500 people playing casual games site Facebook this, many of whom are women over the age of 40. "virtual world of fashion is very good. Avatar image is very important, the player will spend money. "According to the Post report, virtual world website Calypso's a male player for his stand-in to buy a piece of clothing, spent a million, using a real currency.
Game industry has also resisted the tide of recession. Deutsche Bank last August to do a report, the industry's output to 300 billion euros, is expected to reach 52 billion euros in 2012. Every month 200 million people play casual games on the Internet, women account for 51%, 74% paid players.

Thus see why designers would want to drive offline sales of virtual shopping. Before Christmas, sales casual brand (who appeared in TV series "Sex and the City") and the website Fashion Fantasy Game (fashion dream game), to where players are fashion designers or shop owners, giving the 17,000 cap virtual Coco shirt (in the Bloomingdale's department store price 58 dollars).

Boy Meets Girl's creative director, Stacy M Igel said: "Overall, compared to same period last year, our sales increased by 50-70%. This is attributed to the direct line of exposure."