Sunday, July 11, 2010

Non-Entertainment is not fashion - how to sell big packages of International

Louis Vuitton (Louis Vuitton) spokesman for the new season is not the Madonna, and Chanel's design director • Karl Lagerfeld (Karl Lagerfeld) inspiration for the new season with his muse to Shanghai, replica louis vuitton handbagsthis is the recent fashion and entertainment news of people excitedly spread the news. In the blog where ordinary people will see this information: • Victoria Beckham has once again raised the Hermes Birkin bag in black take to the streets; rock singer Lily Allen's new favorite is a red Chanellouis vuitton handbags (Chane) l 2.55. Actress always fashion brand handbags brand in particular linked with entertainment news, fashion information wherever, no matter how high the status of international brands, and entertainment can not be separated, which became an international brand created outside of quality assurance Myth of the secret sale package.

Speaking as Chanel (Chanel), Dior (Dior), Louis • Vuitton (LV) and other brand handbags, many people are very familiar. Perplexing is why so many people continue to share with the Chanel Classic Flap 2.55 bag and the bag in the end what difference this knowledge, as when a replica gucciconsumer into the Chanel store, if the name is not on which Female package name, is a very embarrassing and shameful thing. But such treatment is only the big international and domestic system package brand seems to always be the consumer from poverty to prosperity in the transition product, can not be the best choice for consumers. In addition to quality, the international brand to be taken root? How to make everyone's desire to list products rafts? How to consumers as the brand culture as a knowledge-learning? Even how to leather, canvas and other materials sold lambskin cheap price? Is a total mystery to unlock secrets of time.

To the central figure in the name of
International Women package is the brandreplica louis vuitton bags of a major feature of each packet has a corresponding name, of course, the names of many styles such as the blast from the past does not impress people, while some, such as Kelly, Birkin, Kate, Alexa's name is difficult for consumers to forget, because several packages are all named after stars. In recent years, a term called foreign popular "It Girl", can be translated as "the focus of girls", that's most notable fashion girl fashion circles abroad on "It Girl" concerns a long time. Early, many brand names directly actress female models for a package name, such as the Kelly and Birkin. Kelly This is the rage of the Hollywood actress of the last century, became the Princess of Monaco, because romantic love story and elegant dressing taste praised, with a Hermes Kelly bag when the shielding pregnant belly bulge photo exposure newspapers in the major entertainment, this woman became a hit along package, immediately Hermes bag named brand will be channeled to Kelly, since Hermes kelly bag widespread. Now, the way to star name still exist, but in ways which are more sophisticated, many brands to stars directly involved in the design, then its name. Thus, not only through entertainment news for product exposure, more publicity and promotional activities will star on the hands-on fashion appeal to double effect.
So named precisely because the brand took a fancy to "It Girl" in the fashion world and the leading role played by consumer appeal. balenciaga handbagsAs expected, as the brand, Hermes Birkin bag is always in short supply, which package to buy, only to wait in long queues Caixing list.

To create a timeless classic
Louis Vuitton's Neverfull, Speedy, Chanel's 2.55, Classic Flap, Balenciaga (Balenciaga) of the motorcycle bag, each brand has published its annual number of new, and only the sales of these paragraphs is a perennial champion. The reason, because this is the classic models, only have 2.55 can one truly have Chanel, and Balenciaga motorcycle bag is the highest recognition, the most commonly used a star product. Regardless of whether the long history of the brand, features is the sale of benevolent, does not spend a lot of features, a classic long enough to enjoy a brand, and in this basis, renovation, reform can also continued to maintain sales.
Chanel Classic Flap is the brand launched in 1952 and 255 packages for the prototype, when the designer has changed some of the design, the product appeared on the popular once, but surprisingly, the 2.55 package of new products has not only been exclusion, but set off a retro trend, similarly consumers. These two women pack a lot of women essential package section, also the sales success of the fashion industry myth. In fact, 2.55 Classic Flap with similar appearance, but the different clasps, different back chain, a different texture to make it two classic products, the brand brought in considerable sales.
Checkerboard and Multi Colour (three-color) • Louis Vuitton is the most classic color launched, the brand is the genius of the two classic colors can be used in any style, such as checkerboard patterns of men and women backpack, document bag, luggage, and as three-color color of the wallet, key cases, handbags, etc., are well received by consumers. In addition, a variety with more choices to consumers also, when a consumer can not afford a handbag, you can choose the same color of the wallet section or key cases, great to meet consumer psychology. • Louis Vuitton is to leather products, leather goods prices to sell a model of its classic products are non-leather, but consumers have wires do not mind spending to achieve at least 5000 yuan • Louis Vuitton has a dream.

To create the designer brand
Another major feature of international brands is the designer himself is a brand with its own forces can create fun topic to raise brand awareness. Designers know how to skillfully use the impact of entertainment marketing brand for fashion fun in the end.

Chanel's current design director, called the "Lafayette" and Karl Lagerfeld with amazing perseverance of 60 years of age, successful weight loss, to the entertainment industry to vigorously promote their weight loss secrets, its own brand as recognizable as high, is always black and white dress , black sunglasses, as well as a pig-tails, these have become the "Lafayette" I am the brand mark.

Moreover, Ms. Chanel's founder Coco Chanel, her life experience until now remained enigmatic man relish last two movies about her life by the film, fashion public concern. LV's masters of designers - Marc Jacobs, was affectionately known in China as capable as their unusual romance, and words and deeds are the focus of media attention. In this way, brand designer frequent appearances in public, making it difficult to forget.

That several international big-name designers, as if not only in the fashion industry has a great influence in the entertainment industry also has strong appeal, each of two quarters of the new conference, we not only care about what brand that year launched a new, more concerned Which star of the catwalks to watch the show, and which stars a close relationship with the designer.

Fashion is closely related with the entertainment circle, complementary fashion to give people a better quality entertainment, but entertainment star has led the fashion brand's sales. When a brand new season products, on the one hand is the fashion magazine strongly recommended to explain the highlights of the series, on the other hand is the entertainment magazine show to readers what a star they purchased brand new at the same time if coordination with its beautiful comment. Information and entertainment news for the fashion brand women bag on the double insurance, how can the international big reason for not red.

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